Ab D Al Maruf

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This Marketing Policy outlines how we provide advertising, campaign management, media buying, and digital marketing services to our clients. We prioritize transparency, safety, compliance with platform policies, and ethical marketing practices. When you purchase any service from us, you agree to follow the terms listed below.

1. Content Eligibility & Ethical Guidelines

We maintain strict ethical standards for all advertising content.

1.1 Allowed Content

We only promote:

  • Halal products and services
  • Educational content
  • Business promotions
  • E-commerce products
  • Personal branding
  • Event marketing
  • Service-based businesses
  • Company advertisements
1.2 Restricted Content (Not Allowed)

We will strictly reject ads related to:

  • Haram products or activities
  • Adult or sexual content
  • Gambling or betting
  • Political campaigns, political boosting, or election-related promotion
  • Hate speech or dangerous individuals
  • Illegal products, drugs, and prescription medicines
  • Misleading, false, or fraudulent claims
  • Ponzi scheme, MLM, or financial scams
1.3 Copyright & Legal Responsibility
  • Clients must provide original images, videos, or text.
  • If a client uses trademarked or copyrighted materials without permission, the client is fully responsible.
  • If Meta disapproves the ad due to content issues, the agency is not liable.

2. Budget, Billing & Campaign Investment Policy

2.1 Strategic Budget Planning

We do not impose a fixed or mandatory budget amount.
Instead, we determine the most efficient and result-driven budget based on:

  • The client’s business goals
  • Target audience size
  • Industry competition
  • Platform requirements (Meta/Google/TikTok/etc.)
  • Campaign duration and objectives

Our goal is to recommend an investment amount that delivers maximum ROI while maintaining cost efficiency.

2.2 Client Consultation Before Finalizing Budget

Before launching any advertisement, we follow a structured consultation process:

  1. We listen to the client’s goals, expectations, and preferred spending capacity.
  2. We analyze the market and recommend the optimal budget range.
  3. The final budget is approved only after mutual agreement.
  4. No ads are activated without client confirmation.

This ensures transparency, clarity, and zero miscommunication.

2.3 Flexible Budget Adjustment

Budgets can be adjusted during running campaigns, depending on platform rules.

  • Clients may increase or decrease the budget.
  • All changes are subject to platform review (Meta, Google, TikTok, etc.).
  • Sudden increases may trigger a temporary “Review” or “Learning” phase.

We always guide clients on the safest and most effective adjustment practices.

2.4 Currency & Billing Policy
  • Advertisement costs depend on real-time international currency rates, which may fluctuate.
  • Any changes in currency rate (USD/EUR/AUD/GBP) will be informed before running or editing the campaign.
  • Clients will receive a transparent breakdown of billing and platform charges.

We maintain full honesty regarding cost conversions and platform deductions.

2.5 Platform-Specific Financial Guidelines

Different advertising platforms have their own minimum budget thresholds, billing practices, and charge structures.

We ensure that all campaigns comply with the financial requirements of:

  • Meta Ads (Facebook/Instagram)
  • Google Search, Display & YouTube Ads
  • TikTok Ads
  • LinkedIn Campaign Manager
  • X (Twitter) Ads
  • Any other applicable platform

Our recommendations always align with these official platform guidelines.

2.6 Payment Policy

  • All payments must be completed within the agreed billing timeframe.
  • Clients may request installment-based billing (subject to agency approval).
  • Ads may be paused if payments are delayed.

Our priority is to maintain uninterrupted service while ensuring financial transparency.

3. Ad Setup, Strategy & Client Responsibilities

3.1 Required Information from Client

To run ads properly, clients must provide:

  • Target age
  • Gender
  • Target locations
  • Audience interest
  • Landing page or website
  • Business objective
  • Product photos or videos
  • Ad copy text
3.2 Client Cooperation
  • Clients must respond promptly.
  • Delay from the client’s side can delay ad activation.
3.3 Strategy Responsibility
  • The agency will create a strategy based on experience and client goals.
  • However, no digital marketer can guarantee:
    • Sales quantity
    • Guaranteed leads
    • Followers
    • Viral reach
    • Guaranteed revenue

Marketing depends on:

  • Market conditions
  • Client product quality
  • Customer demand
  • Competition
  • Seasonal trends
  • Platform algorithm

4. Service Charge Policy

4.1 Additional Charges Apply When:
  • Changing target audience
  • Changing ad budget
  • Changing ad creatives
  • Switching campaign objectives
  • Replacing full content after ad has started
4.2 What Is Free

Minor changes like:

  • Fixing grammar
  • Adjusting placements
  • Minor optimization
    Are free.

5. Customer Service & Communication

  • Support hours: 8 AM – 1 AM (GMT +6)
  • Outside this time, responses may be delayed.
  • Emergency support depends on availability.
  • Clients must communicate politely and professionally.

6. Refund Policy (Service-Based Advertising Management)

6.1 Ad Spend Refund

Since the advertising budget is charged directly from the client’s own payment method/card by the advertising platform (Meta, Google, TikTok, etc.):
→ No part of the ad spend is refundable by us.

Ad Spend Refund = Not applicable / Managed directly between Client → Platform

6.2 Service Charge Refund (If Applicable)

Service charges are refundable only under the following circumstances:

A. Agency Error / Operational Mistake

If a campaign fails to run due to a 100% agency-side error,
→ A full refund of the service charge will be issued.

6.3 No Refund Conditions

No refunds will be issued under the following situations:

  • Ads rejected due to platform policy violations
  • Ads failing to run due to client-side issues, such as:
    • Page restrictions
    • Incorrect access provided
    • Invalid or restricted payment method
  • Client delays or failure to provide required information
  • Low performance or low results (performance cannot be guaranteed)
6.4 Partial Refund for Partially Completed Work

If the client requests to stop the service after partial work has already been completed:

Refund = Remaining Service Value – Admin & Operational Costs

(The amount depends on how much of the work was already completed.)

6.5 Refund Processing Time

All approved service-fee refunds will be processed within 1 to 12 hours, depending on the payment method and verification requirements.

6.6 Third-Party Charges

Any external charges (such as payment gateway fees, bank charges, currency conversion fees, etc.)
→ are non-refundable and will be borne by the client.

7. Final Terms

  1. The agency reserves the right to accept or reject any project.
  2. The agency has the right to update this policy anytime.
  3. Clients will be notified of major changes.
  4. After purchasing our services, it is assumed that the client has read and agreed to this Marketing Policy.

Universal Legal Compliance Clause (For Local + Foreign Clients)

If it is found that a client is engaged in illegal business activities, fraudulent product sales, financial corruption, money laundering, cyber fraud, or any unlawful operations — whether under the laws of Bangladesh or the client’s respective country — the agency reserves the full right to immediately suspend all advertisements and terminate services without refund. The agency may also report the matter to relevant authorities as per Bangladeshi law, the client’s local law, and applicable international digital commerce regulations.